For owner-operated trades and home-service businesses

Make your business look as good as your work.

I help good trades make the business side feel as solid as the work: cleaner follow-up, clearer quotes, easier payments, steady review requests, and a better first impression.

Make your business easier to find, easier to trust, easier to contact, easier to pay, and easier to review.

No pressure, no software pitch, and no need to know what you need yet.

The business side, cleaned up

Built to stay simple
1

Get found

  • Google
  • website
  • first impression
2

Follow up faster

  • calls
  • texts
  • quotes
  • follow-up
3

Get paid and reviewed

  • deposits
  • payments
  • review requests

Good work should not look hard to hire.

When someone asks who to hire, they are not looking for another business card. They want proof from people who already hired you.

Missed calls

Customers may call someone else before you can call back.

Messy texts

Photos, addresses, prices, and job details get buried.

Slow quotes

A late quote can make good work feel harder to trust.

Awkward payments

Deposits, invoices, and reminders feel better when the next step is clear.

No reviews to point to

A business card gets your name out there. Reviews make people believe you.

Weak first impression

Your Google page, website, photos, and messages shape trust fast.

The parts I help clean up.

Practical fixes for the parts customers notice first.

Calls and texts

Create a cleaner way to respond, collect details, and follow up.

Quotes and estimates

Show scope, price, timing, and the next step.

Deposits and payments

Make deposits, payment links, and reminders clear.

Follow-up

Keep jobs from going quiet after the first call.

Reviews

Build a simple habit for asking happy customers after the job is done.

Google page, website, and materials

Clean up the places customers check before they hire.

Practical setup

Keep what works. Fix what is messy.

Still using your personal cell? Mostly taking cash or check? Only have a few Google reviews? That is common.

The goal is not to make your business complicated. The goal is to clean up the things that make good customers hesitate.

Cleaned up in small steps.

You do not need to change everything at once. We start with the part causing the most stress, lost time, or missed jobs.

1

Free First Look

I take a quick look and point out the first practical fix.

2

Fix the biggest issue

We start with the part costing the most time, trust, or jobs.

3

Hand it off clearly

You get a simple setup you can use and control.

No tech talk. No shame. No giant software setup unless you actually need it. We keep what already works.

Wes Robertson, founder of The Pro Setup
Wes Robertson Founder, The Pro Setup

Built from real jobsite problems, not theory.

I’m Wes Robertson. Since 2009, I’ve worked in business operations. Since 2011, I’ve also been involved in real estate and renovation work, including working around dozens of trades across hundreds of renovation projects.

I kept seeing the same problem: good trades did good work, but their calls, quotes, follow-up, reviews, websites, or Google pages did not make that easy to see.

About Wes

Built for owners close to the work.

For good trades that need the business side to feel cleaner.

PlumbersElectriciansHVACPaintersHandymenLandscapersCleanersPressure washersFlooring and tileGarage doorsJunk removalOther local service businesses

Good fit if

  • You do good work.
  • Calls, texts, quotes, or payments feel scattered.
  • You use a personal cell, cash or check, or a simple setup and want it cleaned up.
  • Your Google page, website, or reviews do not match your work.
  • You want customers to feel confident contacting you.

Probably not a fit if

  • You want guaranteed leads.
  • You only want a bargain website, not help cleaning up the business side.
  • You want marketing to cover up poor work.
  • You do not want to change anything customers notice.

Start with the biggest thing getting in the way.

Start with the customer-facing part causing the most time, trust, or job issues.

Simple pricing based on what needs fixing.

Starting price guide

  • Quick cleanups may start around $495 to $695.
  • Most Pro Setup projects start around $995 to $1,295.
  • Larger setups are scoped before any work starts.

The Free First Look helps figure out what is worth fixing first.

Refer a Pro, Get $100.

Know a good trade who does good work but could look easier to trust, respond faster, or follow up better?

If they purchase a qualifying Pro Setup, I’ll send you $100 after the project starts.

Refer a Pro

Questions owners usually ask first.

Is this just a website service?

No. A website may be part of it, but the real goal is to clean up the parts customers notice: calls, texts, quotes, payments, reviews, follow-up, and first impressions.

Do I have to change how I run everything?

No. We keep what works and fix one messy part at a time.

Will I have to switch tools or hand over my accounts?

No. If what you use now works, we keep it. If a better tool would help, I’ll explain it simply and you decide. You keep control of your accounts.

What happens during the Free First Look?

I take a quick look at how customers find, contact, and judge your business. Then I’ll tell you what I would clean up first.

Why do reviews matter so much?

When homeowners ask who to hire, they trust people who have already used you. A business card gets your name out there, but reviews help them feel safer calling.

Ready to make your business look as good as your work?

Start with a Free First Look. I’ll show you what to clean up first.